Phuket market analytics
Live numbers instead of promises: what is happening to prices, demand and yields. Data: C9 Hotelworks, CBRE, REIC · June 2026.
Price per square metre by area
Sources: C9 Hotelworks Phuket Market Update, CBRE Thailand, REIC · June 2026. Median values for villas on the market; select beachfront residences exceed the upper bound of the range.
How we calculate net yield
The market sells gross percentages. We publish a model that accounts for every owner expense — before the deal, not after it.
Base scenario: 68% occupancy. The full property model is one click away.
Demand: who is buying Phuket
Source: REIC, foreign transaction registrations · Q1 2026.
Russian-speaking demand is the market’s main force: +33% in transaction value year on year and 44% of all foreign purchases in money terms. The buyer profile is shifting from the entry segment towards villas and branded residences — the average ticket is growing, not just the number of deals.
Chinese demand, by contrast, fell by 39%, and it is precisely this drop that cooled the Thai market as a whole. Phuket is the country’s counter-trend: while Bangkok and Pattaya lose volume, the island grows both the number and the value of foreign transactions.
This section is a demonstration
In the full version this is a live dashboard: quarterly price dynamics by area, occupancy by segment and collection properties benchmarked against the market. We already prepare such reports for a specific client brief.
Want the numbers for a specific property?
We will build the financial model: gross income at real occupancy, every owner expense and net yield across three scenarios.